There is a considerable difference between the traditional fire and drum roasted coffee which is the common roasting method for most coffee and enema coffee. One significant difference is that in Purelife Air Roasted Enema Coffee, there is no chaff in the coffee or coffee bag that you receive. Having no chaff means you are getting an enema coffee that is cleaner than other brands.
This is what chaff looks like. This is what is separated and discarded by the Purelife Air Roast Method for Enema Coffee. In air roasting the outer skin of the bean is air popped off. With fire roasting the skin is left on and cooked and will be the chaff below in the photo which will get into your coffee.